Arshinagar Promotions Upsetted Dev it Seems
By Hemanth Reddy S 16/12/2015

 Dev doesn't seem to be too happy with the slack promotions of his upcoming film Arshinagar. In fact, if his recent tweets are anything to go by, the actor-cum-MP seems a mite angry.

When a fan wrote to Dev on Twitter, "Can't Keep Calm! Only 12 days 2 go 4 d Biggest Celebration of @idevadhikari's #B'day+ #Arshinagar (sic)," he wrote back, "U guys r more excited thn my producer..they have produced n they have forgotten (sic)," and "I doubt weather it will release in kolkata also or not @VenkateshFilms (sic)." And when a fan asked him the release date for Arshinagar's full music album, he replied, "2016 Christmas."

He does have a valid reason. Har Har Byomkesh, which is releasing just a week ahead of his film, is creating quite a buzz on print and electronic media. Its posters are everywhere. Arshinagar, on the other hand, hardly has any presence -be it on media or on billboards or streetside walls.The only way Dev could be pacified was when the film's director, Aparna Sen, tweeted, "Don't worry , Arshinagar will be released on 25th Dec in full glory! (sic)," to which he replied, "Luv u fr thz Didi." 

Mahendra Soni of the production hou se, Shree Venkatesh Films, however, se emed unperturbed when CT spoke to him y about Dev's tweets. "Har Har Byomkesh s will be releasing this Friday and Aparna n Sen's Arshinagar will hit theatres on o Christmas, so the focus now is on HHB. Arshinagar's promotions will pick up very t soon. As for Dev's tweets, well, he is more t of a younger brother to us than our film's + hero, who is extremely passionate about his films. He must be feeling that his film is y not getting enough attention, and has " every right to speak on that. But everything is fine between us and I'm happy to s see his concern. It proves his commitment e towards his profession. But the question c is, how do you know his tweets are not part of a smart strategy to promote his film?" Dev, on his part, had a good laugh when k we asked about the tweets. "I've been getting calls since morning. I wrote those twesets after discussing it with my producers.r In fact, the only reason I can write such n tweets is because it's an SVF film. Other . producers would have beaten me up! And s yes, it is part of the film's promotional , strategy ," the Tolly heartthrob signed off.e This may be taken at face value, but the o continued absence of stars -and the director -in the media space has left some questions hanging in the air. 

Source: TOI

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